Our Process

At Sentinel Advisory Group, our investment philosophy is rooted in delivering purpose-driven wealth management for individuals, families, and business owners in Middleton, Wisconsin, and beyond. Our approach includes:

• Strategic Asset Allocation with Tactical Flexibility – We build diversified portfolios designed for long-term goals, with the flexibility to adjust based on market opportunities or risks.
• Tax-Aware Investing – We actively seek to minimize tax impact through thoughtful investment selection and portfolio strategies.
• Research-Based Decisions – Our investment strategies are grounded in deep analysis, market data, and evidence-based research.
• Active, Ongoing Portfolio Management – We provide continuous oversight, rebalancing, and adjustments to keep your investments aligned with your goals.
• Proactive, Personalized Service – Our team delivers tailored advice and anticipatory support based on your evolving financial needs.

Whether you’re seeking to grow wealth, preserve capital, or prepare for retirement, Sentinel Advisory Group aims to provide disciplined, transparent, and client-focused investment solutions.

At Sentinel Advisory Group, our investment philosophy centers on delivering purpose-driven wealth management tailored to your life goals. From our office in Middleton, Wisconsin, we provide a disciplined yet flexible approach grounded in transparency, research, and tax efficiency. Our process includes:

• Comprehensive Discovery Process – We begin by understanding your full financial picture, long-term goals, risk tolerance, and personal values.
• Custom Time-Weighted Asset Allocation – We design a personalized portfolio that aligns with your financial plan and adapts to changing market conditions.
• Strategic Allocation with Tactical Flexibility – Our approach is grounded in strategic planning, with the flexibility to adjust as needed in response to economic and market shifts.
• Tax-Efficient Investment Strategies – We build portfolios with a focus on reducing tax liability and maximizing after-tax returns.
• Research-Driven Decisions – Investment selections are based on rigorous market analysis and evidence-based methodologies.
• – We continuously review your portfolio to ensure it remains aligned with your objectives and risk profile.
• Regular Reviews and Adjustments – We meet with you regularly to assess performance, review progress toward goals, and make necessary updates.
• Proactive, High-Touch Service – Our team anticipates your needs and delivers hands-on support as your life and market conditions evolve.

We believe successful investing is a dynamic, long-term process rooted in purpose, discipline, and partnership.

At Sentinel Advisory Group, we offer comprehensive wealth management and financial planning services tailored to your life stage and financial goals. Our services include:

• Tax-Efficient Wealth Management – We design and manage portfolios with a focus on minimizing tax liability while maximizing after-tax returns.
• Financial Planning – Our planning process centers on pre-retirement strategies and retirement income distribution, with the goal of providing a smooth transition from wealth accumulation to retirement living.
• Goal-Based Investment Management – We build and manage personalized investment plans that align with your specific objectives, time horizon, and risk tolerance.
• Employer-Sponsored Retirement Plans – We advise on and manage small business retirement plans, including 401(k)s, SIMPLE IRAs, and SEP IRAs, offering guidance for both employers and employees.

Whether you’re located in Middleton, Wisconsin, or working with us from across the country, our team delivers ongoing guidance, monitoring, and proactive service, helping you stay on track when navigating life changes, planning for retirement, or managing investments.

At Sentinel Advisory Group, we operate on a fee-based model for investment management and financial planning. This transparent approach aligns our success with yours and allows us to provide independent and objective advice. Our fee covers:

• Professional asset management tailored to your goals
• Annual financial planning for life transitions, retirement, and beyond
• Tax-efficient investment strategies and asset location planning to help optimize after-tax returns
• Ongoing monitoring and proactive rebalancing to keep your portfolio aligned
• For clients with portfolios under $250,000, we offer financial planning services for a flat fee based on individual needs and complexity.

Our goal is to deliver value through a thoughtful, long-term partnership, not commissions or product sales.

Yes. At Sentinel Advisory Group, when we serve in our capacity as investment adviser representatives, we act as fiduciaries—meaning we are legally and ethically obligated to put your best interests first. This fiduciary responsibility includes two key duties:

• A duty of care which requires us to provide personalized, objective advice based on your unique financial goals and circumstances.
• A duty of loyalty, which means we must always act in your best interest, avoid conflicts of interest whenever possible, and fully disclose any relevant information, including fees.

As a wealth management firm, we take this responsibility seriously and build long-term relationships based on trust, transparency, and integrity.

At Sentinel Advisory Group, our advisor team brings over 80 years of combined experience in financial planning, investment management, and retirement strategy.

• Our senior advisors began their careers as early as 1995, and we continue to grow and adapt with the evolving needs of our clients.
• While we’re proudly based in the Madison, Wisconsin area, we currently serve clients in 25 states with the capacity to serve clients anywhere in the U.S.
• In addition to extensive client experience, our team is committed to ongoing professional development. We hold 14 professional designations across our advisory group and maintain individual development plans to stay current with best practices, regulatory standards, and strategic innovation in the financial industry.

The experienced team at Sentinel Advisory Group is here to guide you with clarity, confidence, and care, aligning your wealth with your life’s purpose. With decades of experience and a commitment to professional development, we provide trusted financial planning and wealth management services from our home in Madison, WI to clients across the country.

At Sentinel Advisory Group, we begin every relationship by taking the time to understand your life aspirations, values, and goals. We believe meaningful financial advice starts with knowing what truly matters to you, not just your assets.

• Once we’ve developed a clear picture of your financial and personal goals, we create a customized financial plan with those goals at the forefront, designed to help you pursue your vision of success.
• This financial plan becomes the foundation for investment strategies, tax planning, retirement readiness, risk management, and other key financial decisions.

Understanding your life’s aspirations allows us to construct a financial plan that drives the variety of actions necessary to ensure you are in pursuit of living your best life possible.

At Sentinel Advisory Group, we take a team-based approach to deliver personalized service and consistent support. Each client is paired with:

• A dedicated Private Wealth Advisor who serves as your primary point of contact and leads your financial planning and investment strategy.
• A dedicated Service Advisor who ensures timely execution of your plan’s deliverables and handles day-to-day logistics and follow-up.

In addition, our broader team is cross-trained and fully equipped to step in whenever needed, ensuring that no matter what, you receive prompt, knowledgeable service. Whether you’re working with us locally in Middleton, Wisconsin or from across the country, you can expect a responsive, proactive team that truly knows your financial picture.

At Sentinel Advisory Group, we take a rigorous and research-driven approach to staying informed about market shifts, economic policy, and investment opportunities. Our team leverages multiple resources to guide client portfolios with clarity and confidence, including:

• A Chartered Financial Analyst (CFA®) on staff with 25 years of experience in portfolio management, macroeconomic analysis, and investment research.
• Strategic partnerships with industry research providers and economic analysts who offer timely insights and data-driven perspectives.
• Regular engagement with industry-leading publications, research platforms, and professional conferences to stay ahead of financial trends and regulatory changes.

This multi-layered process helps ensure that your financial strategy reflects the most relevant and forward-looking information available, whether you’re investing for growth, preparing for retirement, or managing risk in a volatile environment.

Your first step is simply reaching out. We’ll schedule an introductory conversation to learn about your goals, answer your questions, and explain how our team can support your financial journey. There’s no pressure or obligation—just a chance to get to know each other.

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